Padel is a sport that is experiencing unstoppable growth around the world. In 2023, the sport continued to gain popularity, with an increase in participation, sponsorship and media coverage.
Trends in 2023
One of the most notable trends last year was the introduction of new padel rackets, implementing more and more technology in each product developed. The new rackets are designed to offer greater performance and comfort, and are helping to attract new players to the sport, offering products for every level of play.
Another important development was the growth of the World Padel Tour (WPT). The WPT was the professional paddle tennis circuit created in 2013 and celebrating its tenth anniversary, presenting a series of exciting events in several cities.
However, it is important to note that 2023 was the last year of the “World Padel Tour” events/tournaments. It was acquired by Premier Padel, becoming the only professional Paddle circuit as of 2024. Although 2024 will not have a date in the USA, it is possible that it will be considered in the future. The date in Miami in the past helped and further promoted the practice of paddle tennis in the region.
Padel also expanded to new countries in 2023. The sport became increasingly popular in Europe, Latin America and Asia.
Outlook for 2024
Paddle tennis is expected to continue growing in popularity in 2024. The sport has the potential to become an Olympic sport, and this could help drive its growth even further.
Other trends that could influence the growth of padel in 2024 include:
The development of new training and analysis technologies, such as virtual reality and artificial intelligence.
The growing popularity of padel among celebrities and professional athletes, such as tennis players Rafael Nadal, Andy Murray; the footballer Robert Lewandowski, or the NBA star, Jimmy Butler.
The increase in media coverage of paddle tennis, with new events and television programs.
Opportunities and challenges
Padel has a number of opportunities to grow in 2024. The sport has global appeal and is relatively easy to learn. However, paddle tennis also faces some challenges. One of the most important challenges is the shortage of paddle tennis courts in some countries.
Surprises and emotions
Some surprises and excitement are expected in the padel community in 2024. We may see new emerging players who surprise established favorites, such as MartÃn Di Nenno or Alejandra Salazar. We may also see new developments in equipment and game rules.
In general, the future of padel seems bright. The sport has the potential to become one of the most popular sporting activities in the world.